At Search-First, technical SEO forms the backbone of a successful digital strategy. While content and backlinks are essential, technical SEO ensures that search engines can efficiently crawl, index, and rank a website. Here are the 8 core steps Search-First takes to enhance technical SEO for its clients:

  1. Comprehensive Site Audit
    The process begins with a full technical audit using advanced tools to identify crawl errors, broken links, duplicate content, and other backend issues. This provides a baseline for all improvements.

  2. Improve Site Architecture
    Search-First optimizes website structure for better navigation and crawlability. This includes refining URL hierarchies, organizing internal linking, and ensuring logical page depth to support both users and search engines.

  3. Enhance Mobile Optimization
    With mobile-first indexing now the standard, Search-First ensures websites are fully responsive, fast-loading on mobile devices, and compliant with Google’s mobile usability standards.

  4. Speed Optimization
    Website speed is a critical ranking factor. Search-First reduces load times by compressing images, leveraging browser caching, minimizing JavaScript, and optimizing server response times.

  5. Fix Crawl & Indexing Issues
    The agency configures robots.txt, sitemaps, and canonical tags correctly to guide search engines through the site. It also uses Google Search Console to resolve crawl errors and indexing anomalies.

  6. Structured Data Implementation
    Search-First adds schema markup to enhance rich results (like FAQs, reviews, and products) in search engines, boosting visibility and click-through rates.

  7. Secure HTTPS Protocol
    Ensuring the website is fully secured with HTTPS is a priority. Search-First migrates sites from HTTP to HTTPS if needed and resolves mixed content issues.

  8. Ongoing Monitoring & Reporting
    SEO isn’t set-and-forget. Search-First continually tracks technical performance using tools like Google Search Console and Screaming Frog, providing clients with monthly updates and recommendations.

By focusing on these eight technical SEO pillars, Search-First ensures websites are not only search engine-friendly but also optimized for peak performance, user experience, and long-term organic success.